Customer Development Methodology | PPT - Slideshare
Summary
["The presentation outlines the Customer Development methodology as a crucial parallel process to Product Development for startups.", "It emphasizes getting out of the building to test hypotheses about customers and markets, rather than assuming a business plan is correct.", "The methodology consists of four key steps: Customer Discovery, Customer Validation, Customer Creation, and Company Building.", "Customer Discovery focuses on identifying customer problems and validating the product concept.", "Customer Validation aims to develop a repeatable sales process and understand the sales cycle.", "Customer Creation involves strategies to grow the customer base, with different approaches for existing, resegmented, and new markets.", "Company Building focuses on adapting the organization and management as the company scales.", "The presentation contrasts Customer Development with traditional Waterfall and Agile development, highlighting its focus on learning and hypothesis testing.", "It also discusses how Customer Development findings should inform and iterate on the business plan, leading to increased credibility and valuation."]